With companies such as Gartner

Talking about composable business and evaluating the best of the composable content and digital experience platform (DXP) companies, then this is clearly not something that’s going away any time soon. But what is composable content? How does it work, and what are the advantages? What is Composable Content? Time was when the marketing department would create content on their own software, and until the copy was used in ads, on the website, and for general marketing efforts, no one else would see that content or be able to use it. There would likely be different software in the documentation department, sales, product development, engineering, and other departments, and none of this software would talk to any other software. Content would be written in each department, but it was siloed and not shared across the company, where anyone could quickly pick it up and use it.





With composable content, however, a composableWith Email List content platform can collate every type and format of content in one place, integrating with legacy software via API to allow this. Instead of storing whole manuals, for example, content is broken down into blocks to be quickly used wherever needed, without needing to copy and paste. You can break your content down into images, tests, product descriptions, SKUs, prices, blocks of reusable text, safety data sheets, and so much more.





Orchestrating Dynamic Experiences with Composable Content Users from every department can then use content blocks to quickly put together a product information sheet, incorporating quality images, the product description, product details, a data sheet, and anything else that would be helpful to the internal or external customer it’s being created for. You can quickly create microsites, full websites, manuals, instructions, marketing materials, ad copy, and so much more from the content you already have.